During spring cleaning time, you’re probably busy with projects around the house. But what are you doing about your business’s or organization’s website? Spring is a good time to go through, sweep out the cobwebs, and make sure that the content is up to date.
Better yet, update the photos on your business website to attract new clients, donors, volunteers, and subscribers. Great photos are key to a great website!
Here are the kinds of photos every organization should have on its website:
3. Headshots of your staff; particularly client facing. Especially if your organization caters to local clients, including photos of your staff on your website helps make your business feel human, approachable, and likeable. No Facebook profile pictures here; show your clients that you care about quality! Make sure the photos are well-lit, sharp, uncluttered, and as cohesive as possible.
4. Photos of people enjoying your products and services. It’s nice to include a few shots of happy people enjoying what your business or organization has to offer. If you can afford to, stay away from stock photos here – unique photos specific to your offerings will go a long way in illustrating the satisfaction you provide your customers and members.