Okay, so you’re human.
You hate having your picture taken. You never like how you look in photos. It’s easier to snap a selfie than it is to pay a professional photographer. You don’t want to spend a lot of time on your portrait.
But guess what?
That all shows up in your LinkedIn profile picture if you don’t put the time and effort into a great headshot. Get out of your PJs, put down the iPhone camera, and invest in a beautiful, engaging profile picture that communicates your expertise, personality and professionalism.
Here are 5 reasons why you need a new LinkedIn picture.
1. Your LinkedIn profile picture is a photo of you on vacation. And your family is cropped out of it.
Nothing says “I didn’t invest any time or energy in my profile picture” like cropping an old group photo. Do you really look like the smart, energetic, and valuable professional that you are when you’re on vacation with your family? Facebook is a great venue to show off family vacation photos – on LinkedIn we want to know about the professional you.
2. It’s a selfie.
There is nothing wrong with a self-portrait – for centuries, artists have been using the self-portrait as a valuable means of expression. But when you take a selfie with your computer’s camera or you’re holding the camera phone out in front of you and your hand and arm are visible in the shot, we know that you didn’t put any effort, time, or thought into your photo. Selfies are funny on Instagram, but are definitely not appropriate for LinkedIn.
3. You used a camera phone.
Admit it. You used a camera phone to take a headshot and tried to pass it off as a professional portrait. Or worse yet, you had your co-worker take one for you in that horrible fluorescent lighting in the office. Or even worse, you had your teenager take it for you in the kitchen and it’s from too far away and it’s crooked and it’s not high enough resolution to look even remotely appropriate on LinkedIn. Camera phones are great for many things – like taking photos on the go – but are not the right tool for your professional portrait on LinkedIn.
4. Your picture on LinkedIn looks like a mug shot.
If you’re LinkedIn profile picture looks like you just got arrested, it’s time for a new one. Portraits are more than just a description of what you look like – they express personality, energy, integrity, creativity, and professionalism. Your LinkedIn profile should look like you at your best, as the smart and in-demand professional that you are; not you getting fingerprinted after a bender. At least comb your hair.
5. You have no picture on LinkedIn.
Anyone who doesn’t have an image on LinkedIn is going to get passed over by potential clients, customers, employers, and networking partners. If you still don’t have a picture on LinkedIn, and instead are relying on that blank little square to hold your space, you’re telling the world that networking just isn’t that important to you. You don’t need more contacts! You don’t want to make more money! You don’t want a better job! But you DO. You want all of those things. Act like it.
Take action now!
Having your portrait taken for your LinkedIn profile doesn’t have to cost you thousands of dollars. I offer a basic photo package that is $250 for a one hour session on location with outfit changes, a variety of poses, a mixture of candid and formal shots, and your choice of 2 final, retouched photos. And you can use those not only on LinkedIn, but on your business website, your Facebook profile, your book cover, and your speaker sheet. What’s not to love? Not sure where to have your picture taken? I’ll happily help you brainstorm through the variety of locations in our area and we’ll find the perfect spot to tell a story about you and your business.
Even better, on Tuesday, February 18th, I am offering a handful of very special, discounted portrait sessions. $80 gets you 15 minutes with me and a photo that you will LOVE. When people see your photo on LinkedIn, they’ll recognize you, they’ll remember you, they’ll want to connect with you, and they’ll want to do business with you! Can’t you spare 15 minutes on a Tuesday to get a nice, new, professional portrait?
If you can’t make it on the 18th, contact me and we’ll set up a one hour session for you at a perfect location for telling your photo brand story. Make 2014 the year that you bring your business to the next level – starting with a fabulous new portrait!